Blog - E2 lending

10 Great Social Media Post Ideas For Brokers
December 21, 2021

Social media is more than just a place to keep up with friends and loved ones. It’s also an incredibly powerful marketing tool. Mortgage brokers that promote their services and share educational resources on social media regularly outperform their rivals that don’t. But not all content is of equal value. A strategic content marketing approach considers the needs and expectations of your target audience and delivers relevant and timely information, high quality graphics and videos, and useful links to third party sources. When you develop a consistent content calendar, you stay in your audience’s feed, which helps develop a lasting connection with them and build a reputation for expertise in the mortgage industry. Sharing fun personal posts, achievements, and details about your workplace culture also helps humanize the company behind the social media account. Including testimonials, awards, and achievements acts as social proof that verifies your claims of authority and influence as a successful and forward-looking broker. Here are 10 easy ways to start leveraging your social media channels to attract new clients and partners and build your brand online: 1. Client Testimonials Anyone can claim they are great, but when an actual client says it, others are far more likely to take notice and believe it’s true. Ask clients

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4 Ways Mortgage Brokers Can Generate More Referrals & Grow Their Brand
November 10, 2021

As a mortgage broker, you play an important role in the home buyer’s journey. In order to sustain and grow your business, we know how important it is to have a consistent stream of referrals filling your pipeline. As every broker knows, your success at gaining referrals largely depends on your overall relationship with your clients. In addition to good customer service, you can do some extra things to ensure you are making the most of referral opportunities. Ask for reviews The real estate industry is crowded, and buyers can feel overwhelmed with so many options. Brokers need to be able to stand out from the crowd. The best way to do this is to have positive reviews. Even in the digital world, word of mouth is still king! There are many ways to do this, including sending a simple text message, but you can also get more creative. Send a short video to past clients allowing them to see you and hear the sincerity of your request. If video isn’t an option, you can still personalize your request. For example, send clients a picture of yourself holding a handwritten “thank you” message. Let them know this isn’t just a part of some automated sequence and that their response would

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Short or Long-term Rental Properties: Which is the Better Investment?
September 14, 2021

Real estate investing has always proven to be an excellent way to build wealth. The U.S. Vacation Rental industry is projected to reach $15 million in 2021.

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Jumbo & Super Jumbo Loans Are Back! What Are They & Who Qualifies?
September 1, 2021

After a long lending squeeze brought on by the Covid-19 pandemic, we are now seeing more lending options come back to the market.

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Fixed vs. ARM? Which one is right for your client?
August 20, 2021

In past years we’ve seen some great rivalries! Kentucky vs. Duke, Pepsi vs. Coca-Cola, Marvel vs. DC. And today fixed-rate mortgages vs. adjustable-rate mortgages.

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HELOC 2021: What your borrowers need to know
July 27, 2021

Ten years ago, HELOCs were commonplace in the industry and were regularly offered to borrowers, but that has changed. Many borrowers today are unfamiliar with them and unaware of the benefits they offer.

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